Innovation at BHG

Have you heard about the mobile POS feature at BHG outlets? 

To put it simply, mobile POS are tablets which BHG staff carries around as a tool to serve customers around the store. A mobile POS (mobile point-of-sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point-of-sale terminal (POS terminal) wirelessly.

“As with any mobile device working on Wi-Fi, the mobile POS gives our staff access to the internet, our social media and BHGonline.” 

Head of Operations at BHG, Lawrence Teo.

Mr. Teo also mentioned that the mobile POS enables staff to introduce relevant information in a more interactive and visual way to customers such as in store and online promotions, best deals of the day, new launches across different brands and categories, etc.

Implemented in July 2020 at the flagship Bugis store, the mobile POS has not only helped BHG staff, but also made the purchase process smoother for customers. The mobile POS is able to accept customer payments in store and does not require customers to queue up normally at a store counter to complete their purchases.

Receipts are also emailed to customers for convenience purposes as well for the sake of sustainability. However, a hardcopy receipt can still be printed upon the customer’s request. Overall, Mr. Teo mentioned that the mobile POS has been beneficial to BHG as it has helped to improve engagement with customers by making their shopping more personal, more fulfilling and more convenient. 

With this, what can we expect in the future? 

As the results from introducing the mobile POS feature in the BHG Bugis store has been significantly positive and beneficial to both customers and staff. BHG will plan to implement the mobile POS for the remaining stores islandwide in 2021. 

ADYEN

The company Adyen has made the mobile POS feature possible at BHG. Adyen is a company which has allowed several businesses to accept e-commerce, mobile, and point-of-sale payments, BHG being one of them. 

The Adyen platform enables merchants to accept payments in a single system, enabling revenue growth online, on mobile devices and at the point of sale.

“Adyen is a global payments platform of choice for many of the world’s leading companies, supporting our customers to accept payments across all sales channels – online and in stores”.

Asia-Pacific President, Mr Warren Hayashi

Moreover, Mr Hayashi also said that Adyen’s ultimate goal is to support their merchants by providing them and their customers ‘the best experience possible by offering all the ways they like to pay, seamlessly and securely.’ As Adyen is a company which develops everything in house, they are the first payment company to integrate gateway, acquiring and fraud protection on the same platform, both in-stores and online. 

Thus, Adyen can ‘provide merchants such as BHG with a better view of their own customers through the data we provide them, and they can use that to elevate the shopping experience’, said Mr Hayashi. 

Check out how BHG SINGAPORE is transforming traditional department store shopping as Jheeva Subramanian, CFO, BHG, chats with Warren Hayashi, President, Asia Pacific, Adyen on digital transformation, unified commerce – and how payments can help enable delightful cross-channel experience here.