BHG is one of the leading department stores in Singapore recognized for quality, value and service. There are four BHG stores located in the north, west and central parts of Singapore.

The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). In 2001, it became a wholly-owned subsidiary of Seiyu, Ltd (Japan) and grew to become an established name in Singapore.

Today, it is a partner of Beijing Hualian Group and operates under the brand name BHG. Beijing Hualian Group is one of the largest commercial chain retailers in China and operates numerous supermarkets, department stores and shopping malls in various provinces and cities.

Endowed with such a vast and international experience in the retailing business, BHG is poised to become the department store of the future.